Skills

Art Direction
Graphic Design
3D Design
Project Management

Summary

Cha Dam is a special prized award-winning project. The brand comes with 4 different flavours such as the most popular Camellia Sinensis leaves green tea, black tea, dark tea, and white tea. The each type of tea is defined based on the withering and oxidation process which was the key point of the colour palette.

#2A7050
PMS 555C

#C76C61
PMS 7607C

#6C3B5D
PMS 5125C

COncept

A tea package design that symbolises natural environment of Korean tea-producing areas' culture and tradition of Korean tea, and diversity of Korean teas and that can appeal to domestic and foreign tea customers.

Inspiration

Pattern design was inspired on natural environmental area of Korean tea cultivation. Every corners of the packaging is wrapped with the line which was inspired by Korean traditional door where it used to be the door of every household back in days.

Diversity

Each flavour has its own colour like it has its own flavour.